For local service businesses

Your competitors are getting calls from your customers.

You do good work. Your customers are happy. But online?

You're basically invisible.

And the guy across town who does half the job you do is showing up everywhere because someone's managing his social media.

PEBS RETSCH

Social Media Content &

Funnel Strategist

This isn't about going viral. It's not about trends, hashtags, or posting every day.
It's about making sure that when someone in your area needs what you do they find you first.

Not your competitor.

SOUND FAMILIAR?

You're great at the job.
Online is a different story.

  • Your Facebook page hasn't been updated in months. Maybe longer.

  • You rely mostly on referrals — which is great, until it isn't.

  • You've tried posting a few times but didn't see results, so you stopped.

  • Customers Google you, find almost nothing, and go with someone else.

  • You know you should be doing something online — you just don't have the time or know where to start.

  • Competitors with worse reviews than yours are booked out. You're not.

THE REALITY

Referrals built your business.
They won't scale it.

  • What actually fixes it

    Consistent, simple content that shows what you do, builds trust, and makes it easy for someone to call you.

  • What's happening now

    People search before they ask for recommendations. If you don't show up online, you don't exist. And someone else gets the job.

  • What used to work

    Word of mouth. Happy customers telling their neighbors. A truck with your number on it. That got you here.

  • What most owners do

    Nothing.

    Or they post once in a while and give up. Which means the bar is low — and easy to clear.

You don't need to become an influencer.

You don't need a viral video or a content calendar with 30 posts a month.

You need a social media presence that works like a salesperson showing up for you even when you're on a job site, knee-deep in work.

That's what this is.

Not likes. Not followers. Calls, bookings, and inquiries from people who already trust you before they even pick up the phone.

Not sure what's missing? Start with a free audit and find out exactly where you stand.

FIRST STEP

Find out what your online
presence is actually saying
about your business.

Before anything else, you need to know where you stand. Most business owners are shocked when they see it from a customer's point of view.

Free Social Media Audit Tool

Popcorn V.1

We look at your profiles, your presence, and your competition and give you a clear picture of what's working, what's missing, and what a potential customer sees when they look you up.

What you'll find out

Specific answers.

Not generic advice.

  • How your profile looks to someone who's never heard of you

  • Whether your page builds trust or raises questions

  • What your top local competitors are doing that you're not

  • Where you're losing potential customers before they even contact you

  • The single most important thing to fix first

Hi I'm Pebs,

I manage social media for local service businesses that are too busy doing the actual work to worry about their online presence.

I handle the content.

You handle the jobs.

My job is simple: make sure that when someone in your area needs what you do, your name is the one they find and trust first.

What happens when
the work gets done.

"We hadn't touched our Facebook page in almost two years. Pebs cleaned it up, started posting our jobs consistently, and within six weeks we got three calls from people who said they found us on Facebook. That had never happened before."

"I was getting work through referrals but it was inconsistent. The month after we started posting regularly, two people told me they saw our before/after photos and called right away. One became a monthly lawn care client."

"Honestly I didn't think social media would work for pest control. But our Google profile got more activity after we started posting, and we started showing up in local searches we weren't showing up in before."

You built this business doing good work. Let people find it.

The free audit shows you exactly where your online presence is letting you down and what to do about it.

© 2026 Content That Converts by Pebs